Blue gives a nod to conventional tech branding, while green brings freshness. In this strong scheme, mint green, charcoal, and cornflower blue team up with crisp white for a cool, fresh result. The pastel scheme mimics the light effect of metallic finishes on hardware, making it a good fit for branding tech products such as smartphones or laptops. Images via YuriyZhuravov, local_doctor, and nevodka. Image by contributor okeykat.Įthereal and pastel-tinted, this palette combines iridescent hues for an otherworldly, slightly 1980s effect. The vibrancy of mustard yellow and primary blue is balanced by gray, giving this palette an affable but not overly excitable mood. Images via ninoon, Katrinaku, and John_Dakapu. This crisp and clean palette has a back-to-school freshness that would suit startup tech brands or businesses looking to appear more friendly and open in their branding. Give your mindfulness-focused tech brand a contemplative mood with this calm and soothing palette of sunset hues. Images via Apisorn, Daniel Chetroni, and Manzetta. With a huge number of smartphone users increasingly turning to meditation or sleep aid apps to help calm the mind and assist with mental health, the trend for wellness-focused apps only looks set to increase. This masculine scheme would be a nice fit for gaming businesses or tech brands that focus on digital engineering, energy, or industrial manufacture.
Images via degulshan, Dario Pena, and Mikhail Leonov. Pale neon green infuses this palette with energy while darker tones of gray and black provide an anchoring undertone. If you’re creating tech branding or a logo for a company that straddles research and technology, such as VR or AI, this palette will help create a balance between innovation and intellectualism. Images via Tom Eversley, KDdesignphoto, and Gabriel Pahontu. This palette, which balances assertive, go-getting red with stable, cerebral blue, is the perfect combination of hues to convey a sense of complexity, energy, and innovation. Images via Willyam Bradberry, Public House Design, and Eugenia Porechenskaya. The palettes below are based on color trends employed by both global and emerging technology brands, and also incorporate fresh color palette options to help give your tech company a distinctive edge. Google followed suit in 1998 with a logo featuring a bright and optimistic primary palette, a scheme they still use today in their refined logo design. A prime example is Apple, which broke the mold by introducing a multicolored identity for their logo, created by graphic designer Rob Janoff, in 1977. This overwhelming trend for all-blue identities is in some ways surprising because a number of now iconic tech brands opted for radically different color palettes. Tech can be a difficult industry to design for because its style language is so rooted in the look adopted by the early tech brands of the 1990s, which often dictated a conservative and masculine palette of blue, black, and gray. Careful color choice can make a huge difference in how receptive consumers are towards your brand, and here you’ll find a selection of ten ready-to-use palettes that can help your digital-themed designs break from the pack.
Perhaps you’re creating a logo for a new app or a marketing campaign for a software startup. Serenity takes center stage in 2022’s Color Trends.Once you’ve found the perfect palette for your tech-themed project, pin palettes to a Pinterest board or moodboard, or share them with colleagues. Here, discover ten color palettes that take their inspiration from the diverse schemes used by leading tech brands, as well as more unconventional sources of inspiration. With an ever-increasing number of tech startups crowding the marketplace, distinctive branding has become an essential asset for businesses looking to stand out.
Today technology branding is as diverse as the wide range of apps and products produced by the industry. Here are some ideas to make your design scheme pop.Ī decade ago, brand identities for the technology industry were still largely limited to a sea of navy blue and gray. Color is often the first thing people notice about a brand-even within the tech space.